Work Experience

VP of Growth
2021-Present

Results

• Revenue growth averaged 25% YOY

• Lowered COGs by 7% and created a strategy to raise check average with select new menu items, resulting in 5% check average increase

• Updated loyalty programming & increased loyalty-based sales 92%

• Launched 2 new retail websites + retail merchandise line - $500k additional sales launch year, 10% YOY growth

• Launched 3 Ghost restaurant brands

• Created data-based digital marketing strategy - increased email sales engagement 12% YOY

• Created in-store experience programming - $600k additional sales launch year

Responsibilities

• Lead cross-functional teams for Sales Growth and Marketing Strategy

• Lead the Marketing, Innovation and Procurement departments

• Head up all paid digital media budgets and strategy, data analysis & general marketing strategy

• Facilitate customer digital sales, including tech builds - web & app

• Launched and maintain in-store retail and national eCommerce merchandise program

• Develop company initiatives budgets and lead projects - ghost brands, new products, remodeling and retail development

• Negotiate COGs and product purchasing contracts

• Established brand Core Values and coined new employee appreciation and advocacy programming

• Research lead for product licensing and new real estate locations

Principal Partner
2016-Present

Results

• Bring in $1M-$30M new business annually (varies by client)

• 30% growth in client retail website traffic

• Increased client retail category sales 140%

• Launched multiple brand websites and eCommerce platforms

• Executed multiple fundraising campaigns - including $100k gain 4-week Pandemic campaign

• Upgraded client retail assortment resulting in 11% increase in store foot traffic

• 50% growth in client email subscription programs

• Increased each client's average digital media engagements by over 50%

• Increased non-profit client donations by 150% through donor advocacy programming

• Event, social media and web strategy management

• Launched multiple restaurant re-brands and developed ongoing brand strategy

• Doubled social media presence for 90% of clients

• 100s of client press bookings and media placements

• Monetized owned content by creating SaaS product

Responsibilities

• Head all data collection, analytics, Q&A and consumer research

• Develop retail marketing strategies for large retailers (including, Web.com, The Fresh Market & Southeastern Grocers)

• Manage all client B2B & B2C sales and sales budgets

• R&D new technology products & develop eCommerce structures

• Head all corporate re-branding, storytelling and brand strategy projects

• General Marketing, branding, and PR strategy lead

• Lead sales and account management for entire organization

• R&D, create and execute loyalty marketing programming

• Coach and train client leadership on brand execution and corporate culture development

• Lead employees, cross-functional teams and establish policies that promote company culture and vision

• Co-develop SaaS products and develop product marketing strategies

• Non-profit event, social media and web strategy lead

Adjunct Professor
2019-Present

Responsibilities

• Adjunct professor of Marketing for Coggin Business School

• Social Media Marketing subject matter expert for school Marketing staff

VP of Marketing & Operations
2016-2019

Results

• 107% YOY increase in organic search traffic

• 61% YOY increase in 300K website user base

• 93% YOY increase in social media engagements

• 40% YOY increase in social media followers

• 110% YOY increase in email subscribers

• Brought in over $650k in new business

• 2 Today Show bookings +100s of media placements within the first year

• Monetized owned content by creating subscription-based meal plan

Responsibilities

• Managed jamiegeller.com content – over 400k uniques and 1.5M page views monthly.

• Oversaw editorial and content strategy for social media (200k+ followers)

• Oversaw editorial and content strategy for video – 800k+ views monthly

• Oversaw email content strategy and growth for 100k+ subscribers 

• Ran merchandising consulting division

• Developed Fresh Families revenue meal plan concept and maintained strategy

• Managed all B2B sales, sales budgets, business development and media content sales

• Created celebrity PR strategy and oversaw event and promotional bookings  

• Jamie Geller merchandise management – product concept through launch

10 Years At Southeastern Grocers
2006-2016

Director of Marketing

Results

• $3M+ donation - Wounded Warrior Project Campaign

• Double Digit Sales Growth - Chef Curtis Stone Meal Plan

• Increased foot traffic 20% with launch of low-price marketing plan

• Negotiated multi-million dollar NFL and College Sports sponsorships

• Led all marketing campaigns pertaining to top business initiatives

• Developed/coordinated creative execution – including TV, digital, radio, signage and PR

• Activated and negotiated Sports, Culinary and Celebrity sponsorships and partnerships – in-game programming, in-store promotions, ticketing contests, and digital advertising

• (teams include: NFL Saints, FSU, Univ. of Florida, Clemson, Alabama, South Carolina; $4M budget)

• Developed and maintained all marketing campaign budgets and reported ROIs

• Developed and monitored in-store radio programming by determining regional music selections, recording company advertising and monitoring third-party advertising

Marketing Manager
(Loyalty/Rewards & Digital Marketing)

Results

• Double digit store sales increases at launch of rewards programming

• Double digit sales increases in bonus fuelperks category campaigns

• Coupon efforts resulted in 10% basket size increase

• 100,000+ users within the first week of website/app launch

• 25% increase in open rate for company e-newsletter

• $27.2 million in incremental sales yearly from direct mailing campaign

Loyalty 

• Developed and implemented loyalty-based customer and associate rewards program

• Director of fuelperks fuel rewards program connecting 800 grocery stores to gas stations in 8 states

• Managed all personalized coupons (Including: eCoupons, targeted coupon in-store kiosks, Catalina coupon printers, and direct mail coupons)

Digital

• Created and executed strategies in:

• App & web development, targeted e-mail, online ad circular, display advertising and social media marketing

• Created app and web portal launch 

• Created weekly digital ad email marketing process 

• Created large-scale customer-facing sales campaigns that utilize the loyalty card (Ex: Bonus fuelperks Dollar Tank Club Challenge, Great Grocery Giveaway Sweepstakes)Organized loyalty coupon direct mailing

Merchandising Category Manager
(Local Business & Specialty Foods)

Results

• 150% category growth in Ethnic & International Foods

• Negotiated multi-million dollar contract with KeHE Specialty Food Distributor

• 47% YOY individual store sales increases through merchandising

• 10% YoY growth from holiday merchandising programs

Local Business 

• Developed holiday programming: products, pricing, training, and execution

Specialty Foods

• Created strategies for International and Ethnic Foods controlling item selection, pricing and merchandising

• Lead overall relationship with KeHE Specialty Food Distributor 

• Created strategy and physical layout for in-store Kosher Deli and Bakery programs

Packaging Specialist
2005-2006

• Coordinated label production, quality assurance and product launch of Corporate Branded grocery items

• Created advertising programs for Corporate Branded items

Marketing Specialist
2004-2005

• Wrote all marketing collateral for four brands of software

• Designed presentations for software developers

• Developed logo-printed items for events

• Maintained content on Intranet and external website

PR & Sales Marketing Coordinator
2002-2004

• Wrote and coordinated large-scale Request for Proposal responses

• Created and edited Corporate Communications

• Coordinated and planned client and prospect site visits

• Developed/ launched new merchant Web site for CitiStreet Shoppe

• Created company-wide style guide

• Brainstormed/produced associate appreciation events

Content Planner/Editor
2001-2002

• Contacted and worked with theatrical press agents for coverage of various touring productions

• Was responsible for research, organization, and updates of national touring event schedules and web postings

• Organized, edited, wrote, and uploaded descriptions for multiple events, venues and theatrical performances

• Researched, organized, and uploaded all movies for the Movie Feature page (Digital City)

Managing Editor, Eagle Book Clubs
1999-2001

• Created club direct mail marketing packages

• Purchased and managed books in three mail-order clubs

• Produced monthly club catalogs

• Facilitated in production of in-house book publications

• Developed contracts and purchase orders for acquired books